
insight
Insight is a news source tailored specifically for users who want an effective, time-saving news experience. Insight gives the user the option to read or listen to their news, summarized into short, bite-sized chunks, known as Insights.
Problem
Keeping up with the News is Too Time Consuming
Modern news platforms overwhelm users with lengthy articles and algorithmically amplified content. For busy professionals, parents, and students, this creates a paradox: staying informed feels essential, but the time investment becomes prohibitive. Competitors like CNN and Fox exacerbate this by locking users into endless audio streams or partisan echo chambers. Insight’s mission emerged from observing this gap—a platform offering agency over what users consume and how long they spend.
Competitive Analysis
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Yahoo News
Google News
Apple News
New York Times Audio
Stories
It's Storytime!
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How We Feel
Tik Tok
Particle News
Opal
Creme
Spotify
Google Arts & Culture
Visual Design Iterations
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Prototyping and Usability Testing
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Final Designs
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Learnings and Reflections
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