insight

Insight is a news source tailored specifically for users who want an effective, time-saving news experience. Insight gives the user the option to read or listen to their news, summarized into short, bite-sized chunks, known as Insights.

Project Type

Product Design

Project Type

Product Design

Project Type

Product Design

PLATFORM

iOS

PLATFORM

iOS

PLATFORM

iOS

Timeline

2 Months

Timeline

2 Months

Timeline

2 Months

Year

2025

Year

2025

Year

2025

Problem

Keeping up with the News is Too Time Consuming

Modern news platforms overwhelm users with lengthy articles and algorithmically amplified content. For busy professionals, parents, and students, this creates a paradox: staying informed feels essential, but the time investment becomes prohibitive. Competitors like CNN and Fox exacerbate this by locking users into endless audio streams or partisan echo chambers. Insight’s mission emerged from observing this gap—a platform offering agency over what users consume and how long they spend.

Competitive Analysis

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Yahoo News

Google News

Apple News

New York Times Audio

Stories

It's Storytime!

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How We Feel

Tik Tok

Particle News

Opal

Creme

Spotify

Instagram

Google Arts & Culture

Visual Design Iterations

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Prototyping and Usability Testing

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Final Designs

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Learnings and Reflections

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